Reflective Overview Of The Business Modules Commerce Essay

Reflective Overview Of The Business Modules Commerce Essay After joining the course I gained lot of knowledge from taught modules and various individual assignments which I have written earlier in this module. Rite from the portfolio submissions i gained understanding about concepts behind marketing skills and knowledge which are needed by the managers. Marketing strategy for managers (MKT-4010) modules overall outcomes was unimaginable because it included presentations, Portfolios, Case study and Lectures. In the beginning of the course we were allocated in the groups and provided with a video for group presentation. Our group presentation was about ZSL London zoo, about which, we watched a video in the group and afterwards we discussed about the video and recoded some important points. Later on we did lot of research in internet to gain knowledge about ZSL London zoo. Subsequently we came with certain theories which we can apply in our group presentation. Such as Porters 5 forces, Swot Analysis, Ansoff matrix which we learned in our Lectur es. Then we progressed with our Lectures and we learned about Situation analysis. We had given Nike case study which was non-assessed but we tried to figure out facts from case study and we made a sincere attempt about Market orientation of Nike. Then we learned about Strategic Marketing Process which is situation analysis, Designing marketing strategy, marketing program development, Implementing and managing strategy. After learning situation analysis now i am able to implement in real world industry. I have done my situation analysis of Accenture in my Marketing plan phase 1. The important strategic issues of the company have been studied here. I have learnt Competitive costing competitive advantage in industry along with targeting various demographic factors from our Accenture project. I have also learnt how companies can get into a position where it steadily increases its market share and brand value to compete in the current market. I have learnt a lot about different strategies that different types of companies has to adopt, for instance, Ikea, Slendertone and many more while preparing portfolios. I have also understood the devastating outcomes if the company does not have an expanded presence around the world which could be detrimental for them. This needs to be increased for a better strategic management. This assignment has resulted in my understanding towards the key roles of each and every aspect of strategic plan and implementation from the case studies of various companies from different Industries. I implemented all types of research techniques in my projects that I learnt from my course, and used core text books to collect secondary data. Identifying reliable sources for data collection is vital for any research or project in order to get updated data. These sources can be found from sources on the web, journals, articles and books. Updated collected online or journals are considered as secondary data which is also vital apart from primary data collected from various books. Secondary data can also be collected from companys financial statements and online publications on their official websites. But it is always essential that data collected should be relevant, accurate and interpretable. These data should help one to gain a better knowledge and understanding towards the company and its strategies. I have based all my conclusions of my analysis in projects of strategies on a single case studies but it is un-ethical to use it as a base for all brands. These research on marketing strategies can be used even on a large scale taking different geographical areas of a country where there are many individual companies are operating. This is shown in the assignments on IKEA, Slendertone, Nanophase. These strategy researches might change with context to different countries as a result of change in their internal and external environments as stated in the case studies of IKEA, Slendertone and Nanophase. I learnt about strategic brand management in our guest lecture which will be of great help in my future because branding is an important component of Marketing Mix. Positioning is one of the aspects of the theory that has been applied in all my case studies. It is very important to know how positioning works in strategies. Positioning in Strategic Management these days are referred to as the process through which marketers attempt to create an Brand Image or Identity in the minds of their target market for its products, its organisation and brand. I have understood that it is only a relative competitive comparison their products would occupy in an indented market which is referred as target market. After learning Porters 5 forces, PESTAL, SWOT analysis, Ansoffs matrix and many other theories which are very helpful in designing the corporate strategy in an organisation. Success alone should not be the goal of any company but also being ethical and practicing healthy practices to achieve market success is also important as it is vital for good image about the organisation in the minds of customers and also with its peers. Now I believe completely capable of taking right decisions at right time. Learning outcomes from the module: 1). Developed a deep understanding about issues, roles and activities of strategic marketing within any organisation through exploring theoretical and practical skills and also knowledge to come up with an outstanding strategy for marketing success. 2). It helped me to understand the core concepts, principles and techniques inside the boundaries of strategic marketing. 3). It has helped me develop inter-personnel skills, organizational skills, soft skills, communication skills, confidence as a result of proper knowledge I have managed to acquire from this module. 4). This module has not only given me knowledge, but also has added weight to my qualification in the current competitive market. After learning theories and models now I am able to implement these in my Situation analysis of Accenture. I feel that I am very successful in learning Marketing strategy for Managers from my core module. The Knowledge I have gained from this module would definitely come in handy when I actually enter the market. In over all, I have learnt each and every aspect of marketing and marketing strategies from this module and used it in my reports. This module helped me to get a deep understanding about real situation in market and learnt that even a single right strategy can make tremendous change everything into useful opportunities. Hence, I strongly believe that outcomes of this module have given me an edge to be successful in strategic marketing management in an organisation.

English speech Essay

Morning/Afternoon, fellow students. As all of you have had the unfortunate task to study belonging as part of the hsc, and many of you are sitting here zoning my speech out but belonging to people and place is one of the main reasons why we want to belong. In Orson Scott Card’s novel Enders Game it is a major struggle for young Ender Wiggin and he feels like he will never belong. Belonging is not welcomed but is still portrayed deeply in Sean Penn’s film Into the Wild with Chris McCandless never fully understanding the concept of belonging. These texts demonstrate belonging both differently and similarly to Steven Herrick’s free-verse novel The Simple Gift. The human kind has always looked for people to belong to as it is one the most basic instincts for us humans to look for. Sean Penn had the challenge to demonstrate the life of Chris McCandless. At the age 22 from an affluent background Chris felt like he did not belong in the life he was living and unlike most people his age he got and left his life behind him and â€Å"risked†¦ a relentlessly lonely path†. Penn uses narration to explain how Chris had the ability to belong to a father like man (Ron) but instead Chris continued to walk down the lonely path. Through the flashbacks in scenes on Chris’s life with Rainey and Jan Burres, who practically begged Chris to stay with them and have the chance to belong but still he didn’t take that chance. Sean Penn is able to illustrate that Chris’s understanding of belonging was obscure. But still Chris couldn’t find the ability to belong to other people and took his whole lifetime to understand that â€Å"Happiness is only real when shared.† In The Simple Gift Billy a similar person to Chris but unlike Chris, Billy had the ability to belong to people and was able to settle down because of his sense of belonging. Orson Scott Card’s protagonist Andrew Wiggin also known as ‘Ender’ was born into a post-modern society and he is referred to as genetically perfect and intellectually smarter and the age of 8 he was asked to leave home and go to train to become the best military leader. The men in charge have one job and it â€Å"is to produce the best soldiers in the World†. Through the uses of irony of creating a child soldier Mazor Rackham (man in charge) assumed that there  would no consequences to Ender’s life, from creating a child military leader, thus this caused Ender to never belong to anyone. Graff (the man who trained Ender) â€Å"wanted to help Ender† but would rather create a better soldier. Through the contradiction of Graff wanting to help Ender but Graff being determined to create a better soldier, which forced Ender into isolation and had no one to belong too. Orson Scott Card is able to portray the effects of lack of belonging on Ender and show how it affects people. Alike to the Simple Gift and Into the Wild both protagonists never felt belonging with their parents. Even both characters may not have faced such a harsh lack of belonging compared to Ender but both Billy and Chris still new the toll it can take on someone. Most people want to belong to a place which causes people to search for belonging and the ability to call a place home. Orson Scott Card’s novel Ender’s Game try’s to demonstrate, how Ender struggled to belong to places but believed that Battle School was â€Å"the only place in the universe where he belonged.† Card uses hyperbole to help the audience understand that the child Ender had made an attachment and belonged to place and thought it as home. When Ender got forced to move on from the only place Ender liked â€Å"He hated it. He wanted to go back home, back to the Battle School.† Through short sentencing Card is able to illustrate that when ender arrives back to his original home he did not belong. The audience is able to understand the desperation for young Ender to get back to his home and belong. Similar to Ender’s Game, The Simple Gift Billy did not now what to do when he knew that he might have to leave his newly founded home. In Sean Penn’s film Into the Wild belonging is not part of Chris’s vocabulary. Chris as a young man had lived in more places than most people can imagine. Chris’s lack of belonging to these places causes him to keep moving from place to place even though he had the chance to belong. Through compressed time of the film shows Chris constantly moving around and demonstrate to the audience that Chris does not understand belonging and missed the happiness he was looking for. At the end of Chris’s life he is able to determine what the true meaning of happiness is and that he had the chance to belong. Through the close up of Chris’s last breath facial expressions shows sadness that Chris had places to belong too but in his dyeing breath he knew that he had missed his chance . Through  this the audience is able to understand that Chris knew that he had the chance to belong to many places. Even though both Ender’s Game and The Simple Gift had places to belong both Ender at his house and Billy at Nowheres Vile, knew how it felt not to belong to a place. Fitting into a place or being able to belong to a group of people is a significant part of the normal person’s life. Sean Penn was able to direct Into the Wild and is able to portray Chris and his very different understanding of belonging. Orson Scott Card’s novel Ender’s Game was able to illustrate the effects of what little belonging can do people. Through these texts and The Simple Gift all three composers were able to demonstrate similar and differently the effects of belonging to people and place.

Vaining Comparison And Opportunity - 9989 Words

Research efforts on preserving connectivity and coverage As aforementioned, one of the primary objectives of WSNs is to provide full coverage of an FoI as long as possible. Many tasks (i.e., targets tracking or boundary surveillance) require full coverage of FoI at any time. In this case, how to guarantee/preserve the connectivity of a WSN while achieving full coverage is critically important. Many approaches are addressed for this integrated issue. In order to determine the degree of the coverage and connectivity, some researcher tried to derive discriminants for locally determining coverageconnectivity. For example, in [69], by assuming Rc ≠¥ 2Rs, Huang et al. derived a distributed method for the self-testing of coverage-connectivity: In†¦show more content†¦Moreover, many studies have exploited the mobility of sensors to improve the quality of coverage and connectivity. Authors in [74] presented a relative neighborhood graph based connectivity preservation scheme. By assuming that the initial system is connected, the mobile sensor nodes move in the calculated direction and distance (limited by the communication range of the sensor) to approach the required system coverage. During the movement, the connectivity between each pair of connected nodes is preserved. Simultaneously, longer communication links are replaced by the multiple shorter links (by adding intermediate relaying nodes) to balance the transmission energy consumption of the system. As an improvement, the authors in [75] adopted the similar idea to deploy the mobile sensor while avoiding the obstacles in the FoI. In [76], Le et al. designed an environment learning-based phenomenon monitoring system in which the sensor nodes can move to the optimal positions which is selected based on the information that iteratively learned about the environment. Because nodes’ movements consume a large portion of the constrained energy in sensor nodes which will further shorten the lifetime of the WSN. Consequently, the question, â€Å"how to minimize the movements of mobile nodes while achieving desired coverage and connectivity in WSNs†, needs to be solved. In [77], authors

Learn German by Listening to German Golden Oldies

Do you know who these people are? Roy Black, Lale Andersen, Freddy Quinn, Peter Alexander, Heintje, Peggy March, Udo Jà ¼rgens, Reinhard Mey, Nana Mouskouri, Rex Gildo, Heino, and Katja Ebstein. If those names sound familiar, you were probably in Germany during the 1960s (or early 70s). Each of those people had one or more hit songs in German during that era, and some of them are still musically active today! Its true that deutsche Schlager are not really â€Å"in† these days, especially the old, sentimental ones from the 60s and 70s sung by the people mentioned above and other German pop stars. But despite their lack of coolness and the distain of todays music generation in Germany, such German golden oldies are actually ideal for German-learners in many ways. First, they usually have simple, uncomplicated lyrics suited for beginners: â€Å"Memories of Heidelberg sind Memories of You / und von dieser schà ¶nen Zeit da trà ¤um ich immerzu. / Memories of Heidelberg sind Memories vom Glà ¼ck / doch die Zeit von Heidelberg, die kommt nie mehr zurà ¼ck† (Peggy March, an American from Pennsylvania, had several 60s hits in Germany). Even many of Reinhard Meys folk ballads are not that difficult to follow: â€Å"Komm, giess mein Glas noch einmal ein / Mit jenem billgen roten Wein, / In dem ist jene Zeit noch wach, / Heut trink ich meinen Freunden nach..† (CD album Aus meinem Tagebuch). German songs can be a very enjoyable way to learn German—both vocabulary and grammar. The title alone of another Peggy March song, â€Å"Male nicht den Teufel an die Wand!,† is also a German saying that means something like â€Å"dont tempt fate† (literally, â€Å"dont paint the devil on the wall†). â€Å"Seemann, deine Heimat ist das Meer† (â€Å"Sailor, your home is the sea†) was a big German hit by the Austrian singer Lolita in 1960. (Diese à ¶sterreichische Sà ¤ngerin hiess eigentlich Ditta Zuza Einzinger.) Other top tunes in Germany that year were: â€Å"Unter fremden Sternen† (Freddy Quinn), â€Å"Ich zà ¤hle tà ¤glich meine Sorgen† (Peter Alexander), â€Å"Irgendwann gibts ein Wiedersehen† (Freddy Q.), â€Å"Ein Schiff wird kommen† (Lale Andersen), and â€Å"Wooden Heart† (Elvis Presleys version of â€Å"Muss i denn†). By 1967, American and British rock and pop was already edging German Schlager out, but besides Penny Lane (Beatles), Lets Spend the Night Together (Rolling Stones), and Good Vibrations (Beach Boys), you could still hear German hits on the radio (unlike today!). â€Å"Memories of Heidelberg† (Peggy March), â€Å"Meine Liebe zu dir† (Roy Black) and â€Å"Verbotene Trà ¤ume† (Peter Alexander) are just a few oldies from 1967. But if you werent even around in the 1960s/70s or youve forgotten what those classic German oldies sound like, you can listen to them online! Several sites, including iTunes and Amazon.de, offer digital audio clips of these and other German songs. If you want the real thing, there are German â€Å"Hits of the...† and â€Å"Best of...† CD collections available from iTunes and other online sources, both in Europe and in North America. (I even found one online source in South Africa!) Popular German Singers of the 60s and 70s Roy Black Gerd Hà ¶llerich (1943-1991) DeutschlandLale Andersen Liselotte Helene Berta Bunnenberg (1913-1972)Freddy Quinn Manfred Nidl-Petz (1931- ) Ãâ€"sterreichPeter Alexander Peter Alexander Neumayer (1926- ) Ãâ€"sterreichHeintje Hein Simons (1955- ) NiederlandePeggy March Margaret Annemarie Batavio (1948- ) USAUdo Jà ¼rgens Udo Jà ¼rgen Bockelmann (1934- ) Ãâ€"sterreichRex Gildo Alexander Ludwig Hirtreiter (1936- ) DeutschlandJoy Fleming Erna Strube (1944- ) DeutschlandLolita Ditta Zuza Einzinger (1931- ) Ãâ€"sterreichHeino Heinz-Georg Kramm (1938- ) DeutschlandKatja Ebstein Karin Witkiewicz (1945- ) Polen Besides Peggy March, there were several other U.S.-born singers who either recorded exclusively in German or had several German-language hits in the 1960s or 70s. Even the Beatles recorded a few of their hits in German (Komm gib mir deine Hand and Sie liebt dich). Here are a few of the Amis, along with the names of some of their hit songs (most of them fairly forgettable): Amis in Deutschland Gus Backus  (Donald Edgar Backus) Der Mann im Mond, Da sprach der alte Hà ¤uptling der Indianer, Die Prà ¤rie ist so groß, Schà ¶n ist ein Zylinderhut. Sauerkraut-PolkaConnie Francis  (Concetta Franconero) Eine Insel fà ¼r zwei, Die Liebe ist ein seltsames Spiel, Bacarole in der Nacht, Lass mich gehen, Schà ¶ner fremder Mann, Sternenmelodie, Jedes Boot hat einen HafenPeggy March  (Margaret Annemarie Batavio) Male nicht den Teufel an die Wand, Memories of HeidelbergBill Ramsey  Zuckerpuppe Schokoladeneisverkà ¤ufer, Souvenirs, Pigalle, Ohne Krimi geht die Mimi nie ins Bett. Now lets move on to those  Evergreens  and the  Grand Prix  for music! â€Å"Grand Prix Eurovision† Since 1956 there has been an annual European popular song contest, broadcast all across Europe. In all that time the Germans have only won once: Nicole sang â€Å"Ein bisschen Frieden† (A Little Peace) in 1982 to win the number one spot that year. Germany won second place three times in the 1980s. In 2002, Corinna May from Germany placed a very disappointing 21st! (ARD - Grand Prix Eurovision) Evergreens The German word  Evergreen  has nothing to do with trees and everything to do with classic popular songs by people like Frank Sinatra, Tony Bennett,  Marlene Dietrich, and  Hildegard Knef  (more about her below). An example is the  Botho Lucas Chor  (which had a sort of Ray Conniff choral sound). They recorded a few LPs by Capitol Records of classic  Evergreens  in German: In meinen Trà ¤umen (Out of my Dreams) and Du kamst als zauberhafter Frà ¼hling (All the Things You Are). Hildegard Knef  (1925-2002) has been called the German answer to Kim Novak and the thinking mans Marlene Dietrich. She wrote several books and had a career that included Broadway, Hollywood (briefly) and performing as a sultry, smoky-voiced singer. One of my Knef song favorites goes: â€Å"Eins und eins, das macht zwei / Drum kà ¼ss und denk nicht dabei / Denn denken schadet der Illusion...† (words by Knef, music by Charly Niessen). She also sings a great version of Macky-Messer (Mack the Knife). On her Große Erfolge CD, she also produces a wonderful version of Cole Porters I Get a Kick Out of You (Nichts haut mich um - aber du) and Lets Do It (Sei mal verliebt). See our  Hildegard Knef  page for more lyrics and information about her. German Instrumentalists In closing, we need to at least mention a couple of famous German instrumentalists. They almost always worked without words, but  Bert Kaempfert  and the  James Last Band  (real name: Hans Last) offered a sound that crossed the Atlantic and produced a few hits outside of Germany. Frank Sinatras huge hit Strangers in the Night was originally a German song composed by Bert Kaempfert.

Obesity The Single Greatest Thing - 1270 Words

Food is the single greatest thing in our lives. I mean, life is pretty great but food makes us happy, feel good, and we are able to share it with friends and family. To survive we must eat but what happens if we consume too much and overeat or eat â€Å"unhealthy† food? Although food is quite enjoyable and tasty, there is an issue being ignored by a majority of the world and that issue is Obesity. Obesity is defined as a medical condition in which excess body fat has accumulated to the extent that it may have a negative effect on one’s health. As with any medical condition, people should be informed of the issue and should take said issue seriously. Obesity rates are only growing and it not only affects adults, it affects children as well. To start, would you believe that more than one-third of U.S adults are obese? That’s 34.9% or 78.6 million adults. When one hears the word â€Å"obesity† thoughts of people – or themselves maybe – that are big, overweight, and unhealthy. More and more people are becoming obese each and every day and as stated earlier in the paper, obesity can affect anyone, man, woman, or child at any age. Obesity can be easily managed by increasing ones physical activity while decreasing calorie intake and eating healthy food. Avoiding some foods like red meat, fatty foods, etc. can make a dramatic difference in maintaining healthy weight or ones journey to lose the extra pounds. While there may be obvious physical changes someone may find when theyShow MoreRelatedObesity in America Essay1472 Words   |  6 PagesThis essay will discuss obesity in America and the statistical data found surrounding the subject. This is an interesting and personal topic and something very interesting to learn about. 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Identification of Macromolecule Free Essays

Macromolecules contain more than one molecules. They are usually found in foods. For example, lipids, nucleic acids, carbohydrates and proteins are the living organisms that macromolecules are commonly found. We will write a custom essay sample on Identification of Macromolecule or any similar topic only for you Order Now Their functions are mostly storing energy and information. By performing this lab, types of macromolecules are found. There are three different experiments that we performed. They are Iodine test, Biuret Test and Benedict’s test. With eleven solutions includes one unknown solution, the macromolecules will be found in the solutions and also, the unknown solution will be identified after the experiments. In this case, unknown solution is unknown number For example, from Iodine test, if the solution contains glycogen molecule, pale yellow iodine solution turns red-brown. If the solution contains starch molecule, the solution will turn blue black colour. For the Benedict’s test, blue coloured solution means reducing sugars and coloured precipitate means they contain some macromolecules. The colours they represent are yellow, green, red and brown. For the Biuret Test, the colour change occurs when there is protein inside the solution. Colour change will be violet or yellow. Materials and Methods Materials we used were 12 small disposable plastic beakers Pasteur pipettes bulbs 1 spot-plate test-tube rack 12 test-tubes 1 test-tube clamp 1 dropper bottle containing 1% copper sulfate 1 dropper bottle containing iodine solution 1 large beaker with boiling chips 1 marker 15 ml of 1% glucose solution 15ml of 0.3% glucose-1-phosphate 15ml of 1% maltose solution 15ml of honey solution 15ml of 1% sucrose solution 15ml of 1% lactose solution 15ml of 1% glycogen solution 15ml of 1% starch solution 15ml of protein, 15ml of beer 15ml of distilled water and 15ml of #210 unknown solution 10% Sodium hydroxide 1% copper sulfate. Methods – Three experiments were performed in order, Iodine test, Benedict’s test and Biuret Test. Before the experiments are begun, put all the 15ml of solutions into the beaker #1 to #12. These beakers are numbered with marker. Tube #1 is filled to with the approximately 1 ml of the liquid from beaker #1 (1/2 of the full Pasteur pipette is approximately 1 ml). Tube #2 is filled with the approximately 1 ml of the liquid from beaker #2. Untill all 12 tubes are filled up with 1 ml of the appropriate solution. 2ml of Benedict’s solution is added to each tube. The contents are mixed to each tube thoroughly. Boil the contents of each tube by placing the tube in a boiling water bath which has boiling chips in the water for about 5 minutes and note the colour change. Finally. All of the observations are recorded and explained. Firstly, for the Iodine test, 1 drop of the solution is put from the beaker #1 into a clean well on a spot-plate. Then one drop of iodine solution is added to the sample drop. This is how iodine test is done. Any colour change is recorded, as well as any differences and other observations. Iodine test is repeated on every other remaining solutions. All the observations are recorded on a piece of paper. Benedict’s test was done with five procedures. Firstly, the tubes were Observation – before and after colour, post or negat, beaker # and solu name Discussion – explain  everythign in detail fuck How to cite Identification of Macromolecule, Papers

Principles of diversity, equality and inclusion in adult social care settings free essay sample

Diversity means difference. Diversity recognises that though people have things in common they are also different and unique in other ways. Diversity is about recognising these differences and valuing them. Diversity is in the form of visible bind, non-visible differences which include personal characteristics such as background, culture, personality and race disability, age, gender belief and religion. By understanding these differences and celebrating them we can create an environment where everyone feels valued. Equality is a way of treating everybody in an appropriate way that suits their needs without showing them up and treating them worse than another. People are given equal opportunities which gives them access to the same rights, choices, sexual orientation, religious beliefs or cultural background. Inclusion means that everybody regardless of their gender, race, age sexual orientation, religious belief or cultural background would be accepted and included. E. G a white group would welcome and allow a black or Asian person into their activities or allowing a person on a wheelchair to join a dance group with their children that have not got any disabilities. 1. 2 The effects of discrimination on an individual could low the self-esteem, the individual can show signs of anger or violence towards others. It may lead to self-harm and very low moods. The individual can feel very isolated and different to others. The effect on the individuals family and friends can be just as bad as they can also feel angry and upset. They may become isolated from the community from trying to protect their member of family. Those who discriminate others often do this because they have been discriminated against themselves, are unhappy about their own lives or have seen people close to them discriminate against others. They may also believe that they are not doing anything wrong and need to be educated on this and shown how their actions can upset others. 1. 3 Inclusive practice is about the attitudes and strategies taken to ensure that people are not excluded or isolated. It means supporting diversity by accepting and welcoming people’s differences, and promoting equality by ensuring equal opportunities for all aspects of diversity. Having a sound awareness of and responding sensitively to an individuals diverse need supports them in developing a sense of belonging, wellbeing and confidence in their identity and abilities. 2. 1 These include equality act, human rights act, essential standards and codes of practice. The Human Right Act 1998- covers many different types of discrimination, including some that are not covered by other discrimination laws. The Equal Pay Act 1970 (1984)- says that women must be paid the same as men when they are doing the same job. The Disability Discrimination Act 2005- this act makes it unlawful to discriminate on grounds of sex, marital status or gender reassignment. It applies when recruiting and when deciding term and conditions that should be offered to an employee as well as when decisions are made about who should be promoted, transferred or receive training. The Race Relation Act 1976- this act gives public authorities a statutory duty to promote race quality. 2. 2 The consequences of not complying with legislation and codes of practice could be any of the following: -verbal warning -written warning -suspension -termination of employment -police interview -criminal conviction. 2. 3 There is nothing wrong with having own beliefs, but we need to be aware of them, and how they affect what work we do. You could be believe honest is always the best policy- if someone has lied to you, how would you treat them. You may respect others and believe everyone deserve respect, but be careful how you react if they are not respecting you, as you could be seen of discriminating them. 2. 4 It is important to remember this as you show that you accept diversity, you should respond to people in a respectful way. It makes you feel more valued, good practice is protecting people from discrimination and exclusion. 2. 5 Inclusive practice means that you provide for the diverse needs of all of your individuals so that they can feel they are included and wanted. If you are catered only for those who for examples can speak English or are able bodied then others attending would not feel included. 3. 1 I should never ignore or excuse such discriminatory behaviour any more than you would ignore or excuse someone if they inflicted physical pair on someone else. If you do not respond and just let the incident pass, you are contributing to the person feeling that it is acceptable to speak or behaviour that way. To promote change you need to change people’s attitude toward others races, sexuality or religion. 3. 2 You can rise awareness of equality through communication by ensuring that opportunities are open to everyone regardless of abilities or disabilities, race, gender, sexuality etc. You can rise awareness of diversity through communication by ensuring that everybody understands and needs are met. 3. 3 Encourage others to promote inclusion, equality and diversity, by understanding the different needs of everybody whether they are employees or customers or the many others groups that my organisation comes into contact with.